Creating Customer Incentives
A successful thriving market needs to attract new customers, and to keep their "regulars" coming back week after week. Need some fresh ideas?
Section 4.1 Loyalty Cards
The resources in this section offer ideas on how markets around the country use customer loyalty cards to reward repeat shoppers. Included is an example from the Boise Mobile Farmers' Market.
- BFM Mobile Market Loyalty Card
- Ideas for Using Customer Loyalty Programs
- Seasonal Shopper Rewards Card
Section 4.2 Children's Programming, Music and Special Events
Learn how Chef-at-the-Market, Children's programming, "Market Bingo," live music and weekly or monthly "theme" events keep people entertained and coming back to the market.
- Music at Nampa Farmers Market
- Farmers Market Bingo
- Events at Nampa Farmers Market
- Chef Demos
- Boise Farmers Market Sprouts Program
- Homedale Children's Program
Section 4.3 Double Up Food Bucks and Food Stamps/ EBT/ SNAP
Accepting Food Stamp benefits enable markets to increase their revenue and low-income individuals to gain access to nutritious local foods. Cash match programs like Double Up Food Bucks increase the value for vendors and customers alike, allowing these benefits to go further when purchasing fresh fruits and vegetables at Idaho Farmers Market.